Chinese tourists in Indonesia are seeking new destinations beside Bali

In a bid to attract more Chinese tourists in Indonesia, the Tourism Ministry conducted a series of sales mission events from April 16-19 in major Chinese cities Nanning, Shenzen and Guangzhou.

Chinese tourists in Indonesia are seeking new destinations beside Bali.  In a bid to attract more Chinese tourists in Indonesia, the Tourism Ministry conducteda series of sales mission events from April 16-19 in major Chinese cities Nanning, Shenzen and Guangzhou.  Ten representatives from Indonesia participated inthe event, which includedtour anddive operators, island-hopping liveaboards andGaruda Indonesia, where they introduced products and tour packages to buyers from China.  “China is a strategic market where we’ll continue to penetrate,” said Vinsensius Jemadu, the ministry's assistant undersecretary formarketing development II regional I, in a press release. “As it is hashugepotential, wemustmaintain it because other countries are also targeting the same market.”  Vinsensius added that the sales mission served as aplatform to build awareness among Chinese travellers. “It aims to promote less known destinations that must be visited by Chinese tourists Indonesia. We’ll also hold a media gathering,distributematerials as well as souvenirs and present art performances,” Vinsensius said.  Chinese tourists have long been the main target of Indonesian tourism. Last year, more than 1.9 million of its citizens visited Indonesia, an increase of35.75 percent from 2016. Bali still serves as their favorite destination with 1.3 million Chinese tourists visiting the island.  “Our target in China is huge this year, which is 3 million tourists, as we seek to reachthe global target of attracting 17 million foreign tourists in 2018,” Vinsensius said. “To maintain this momentum, we will conduct regularsales events. The ministrywill also hosta presentation on charter flightpackages in Shenzen, especially for Batam and Bintan, which is part ofan effort to lure Chinese tourists in Indonesia to other destinations.”

Recent Articles