nomadic tourism in Indonesia
guest article

guest article

The Nomadic tourism in Indonesia to attract the Millennials’ generation – What is it and Why it matters?

The Tourism Ministry has created a campaign to attract backpackers or budget travellers with a plan so-called “nomadic tourism in Indonesia”

Speaking at the fourth ASEAN Marketing Summit in Jakarta, the minister said around 39.7 million backpackers traveled around the world every year, and with Indonesia’s tourist destinations being so diverse and spread out across the vast archipelago, nomadic tourism in Indonesia has the potential to be a successful vacationing alternative.

The ministry hopes to offer nomadic tourism in Indonesia as a hassle-free way for travellers to explore Indonesia’s natural destinations

A Tourism National Coordination Meeting (Rakornas) held from March 22 to 23 by the Tourism Ministry has led to the proposal of nomadic tourism.

Kompas.com reported that nomadic tourism is said to be a way to offer tourism in Indonesia’s amazing natural destinations without using up too much time.

On the closing day of the first 2018 meeting in Nusa Dua, Bali, on Friday, the forum recommended the acceleration of deregulation in nomadic tourism amenities, such as seaplanes, helicopters and lifeboats.

“To build something fixed in every area, that is honestly something I won’t be able to accomplish. My proposal is that we develop nomadic tourism in Indonesia” said Arief on the launch of the North Maluku Event on March 13.

He explained that nomadic tourism in Indonesia was temporary traveling, whether in terms of access or amenities. He expressed hope that traveling in this manner would encourage tourists to visit natural destinations on hard-to-reach islands, such as Maluku.

For instance, instead of building an airport that would take time, tourists can travel by seaplanes or planes that can land on water.

In terms of amenities, the minister said that instead of building hotels, tourists can stay in caravans, home pods or glam camps. He noted that the three options were temporary and portable.

“Building hotels in Jailolo (West Halmahera) would take five years. Caravans are available on demand, and they are easily transferable to whichever spot we choose,” he said.

Nomadic tourism is available in places such as Mongolia, Kazakhstan and Maldives.

“Nomadic tourism is easy and affordable. With interesting tourist attractions, building access and amenities is feasible by using temporary materials,” said Tourism Minister Arief Yahya in a press release on Saturday.

The idea of nomadic tourism arose from the knowledge that Indonesia is a vast country, and that the tourism industry often finds it difficult to facilitate tourists who want to visit small islands.

Building access and amenities such as airports and hotels in groups of islands is considered very challenging.

In a press release issued last March, Arief said that building the necessary facilities was feasible by using temporary materials, making nomadic tourism easy and affordable.

Glamping, homepods and caravans are considered proper forms of accommodation for nomadic tourism, as opposed to building hotels on hard-to-reach islands. Furthermore, seaplanes or planes that can land on water are viewed as more feasible compared to building airports, which would take time.

The nomadic tourism campaign will be carried out in areas with minimal infrastructure and that do not meet the ministry’s 3As: access, attraction and accommodation.

The minister said the campaign was part of the government’s efforts to attract 17 million foreign tourists by 2018.

He stressed that nomadic tourism would rely heavily on backpackers.

“Hence, we must know our positioning, and that is by choosing the millennial market,” he said.

The Tourism Ministry is currently targeting to build 100 digital markets in 34 provinces and 10 nomadic tourist spots in the country’s favorite destinations.

The nomadic tourism campaign will be carried out in areas with minimal infrastructure and that do not meet the ministry’s 3As: access, attraction and accommodation.

The minister said the campaign was part of the government’s efforts to attract 17 million foreign tourists by 2018.

He stressed that nomadic tourism in Indonesia would rely heavily on backpackers.

“Hence, we must know our positioning, and that is by choosing the millennial market,” he said.

The Tourism Ministry is currently targeting to build 100 digital markets in 34 provinces and 10 nomadic tourist spots in the country’s favorite destinations.

 

 


Article source: http://www.thejakartapost.com/travel/2018/09/07/indonesia-to-attract-backpackers-with-nomadic-tourism.html

Share this post

en_USEnglish
zh_CNChinese en_USEnglish