Indonesia tourism boom tops ASEAN

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Data from the Central Statistic agency shows 4.2 million foreign tourists visited Indonesia from January to June, a 19.34 % increase from the same period a year earlier, which saw 3.52 million visitors.

The ministry hopes to welcome 20 million foreign visitors to the country by 2019, using the 3A principle which focuses on attention, accessibility, and amenities. This principle reflects the ministry’s efforts to improve three key aspects of the industry, to provide better access and convenience with sufficient facilities.

Under the leadership of Minister of Tourism Arief Yahya, the renewed efforts of the Ministry of Tourism are beginning to see strong results with Indonesia outflanking other Southeast Asian destinations in growth.

Yahya has overseen new strategies to increase tourism in established areas and welcome foreign visitors from new target markets and countries, developing infrastructure in outer regions and rebranding dry marketing.

The Indonesia tourism boom improvement can be seen with a massive increase in foreign tourists visiting the archipelago this year.

Tourist visits in April skyrocketed with a 26.75 percent increase on the same period in 2016. Indonesia welcomed 1.14 million visitors this April, up from 902,000 recorded the year earlier.

The Ministry of Tourism has established fresh branding strategies for key locales, including Medan, Bandung, Yogyakarta, Surabaya, Banyuwangi, Raja Ampat, Makassar and Lombok. Support for these regions includes the construction of new railways and roads and developing airports into international facilities to offer better access.

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