Indonesia has been named the Country of Honour for the 40th IFTM Top Resa tourism trade fair that runs Sept. 23 to 25 at Porte de Versailles in Paris, France.
Wonderful Indonesia is becoming a major partner of IFTM Top Resa and will benefit from strong visibility and promotion in all communication tools and at main events before, during and after the show.
- Visibility in all communication media and publications
- Visibility on all signage and promotional materials
- Partnership on two major events
- Presence at two panel discussions led by a representative from Indonesia
- Training sessions for travel agents
Wonderful Indonesia will have a stand in the zone dedicated to Asia and will share its exhibition area with partners including regional tourist offices, hotels, travel agencies, tour operators and DMCs.
Tourism marketing deputy Nia Niscaya at the Tourism Ministry told Antara on Thursday that Indonesia is expected to promote local tourist destinations such as Lombok at the event.
The ministry planned to invite 21 local tourist companies to the trade fair in collaboration with the Indonesian Embassy in Paris and the French branch of the Indonesia Tourism Office (VITO).
The country plans to present dance performances and a cultural carnival as well as a henna painting artist. It is also to feature a barista and mixologist at its booth to create a signature Indonesian coffee beverage and traditional drinks.
“Other than media exposure to attract European people, hopefully our participation at the event’s business meeting will initiate business cooperation to increase tourist visits from France to Indonesia,” said Nia.
The ministry has also prepared several special programs through cooperation with airlines and tour wholesalers, including a package deal that bundles international flights and domestic travel.
Indonesia welcomed 250,921 French tourists in 2016, a 19.79 percent year-on-year (yoy) increase, and 168,989 French tourists in 2017.
This year, the government has targeted at least 290,000 French tourists, with 113,996 French nationals visiting the archipelago through June, or a 4.02 percent yoy increase.
Tourist visits from Europe have seen a positive trend in the last few years. Indonesia country of honour has a partial slice of the biggest tourism markets in Europe include France, Germany, the Netherlands, Russia and the United Kingdom.
The tourism value of these markets reportedly amounts to more than US$1 million in daily spending over two weeks.