The world’s leading full-service online travel brand Brand Expedia and Indonesia are joining forces to promote and help drive travel demand to 15 key destinations in Indonesia. The first agreement involves a three month digital marketing contract with Expedia Group Media Solutions to promote travellers to Indonesia under the Wonderful Indonesia 2018 Campaign.
“We’re delighted to join forces with the Ministry of Tourism of Republic of Indonesia on this important initiative to drive international tourist arrivals to Indonesia’s key destinations. Expedia’s vast global network, and deep travel expertise in each of the local markets we operate in puts us in a good position to help travellers find the right options for a great travel experience. Not only will travellers be able to benefit from the wide variety of deals available across Brand Expedia websites, the user-friendly experience and ease of booking on our sites will also encourage travellers to book their travel to visit beautiful Indonesia,” said Greg Schulze, Senior Vice President, Commercial Strategy and Services, Expedia Group.
The deal with Expedia will extend the reach of the country’s Wonderful Indonesia 2018 Campaign that has struggled to gain worldwide attention.
Expedia will spotlight Indonesia’s emerging destinations through direct campaigns and email blasts to its website users, while Indonesia Ministry of Tourism’s website, www.indonesia.travel will gain a seamless link to Expedia booking sites.
Brand Expedia has 200 travel booking websites in more than 70 countries around the world.
Indonesia’s Ministry of Tourism aims to increase foreign tourist arrivals to Indonesia, to achieve 17 million in 2018. However due to earthquakes and volcanic eruptions impacting on Bali, Lombok and most recently Palu in Sulawesi it is unlikely that the country can reach the target.
But Indonesia’s Tourism Minister, Arief Yahya, remains confident that the target is achievable if promotions through the Expedia network pay off.
“The secret of success is accessibility,” he told local press on the sidelines of the Tourism Ministry National Meeting in Jakarta, last Wednesday.
rHe claimed Indonesia was rich in both natural and cultural attractions, and is always in the world’s top 20 in tourism related rankings.
“There are many investors ready to invest in Indonesia, as long as accessibility is there,” he stressed.
“At least 60% of tourists look for direct flights. If we want our destinations to become world-class, we must have more international airports.”
Indonesia targets 17 million foreign tourists this year and 20 million tourists in 2019. The country welcomed 14 million tourists in 2017.
Brand Expedia offers travellers a wide selection of hotels, activities and travel services at attractive rates. With hundreds of thousands of hotel partners worldwide and comprehensive choices of flight inventory made readily available on Brand Expedia sites globally, travellers can book everything they need for a holiday.